Brioni and Brad Pitt more and more linked. The male brand of the Kering group has presented ‘BP Signature‘, a capsule collection created in collaboration with the American actor, already testimonial of the brand since 2019. Each garment in the collection expresses a simple style mixed with the use of sophisticated materials and ease of pairing. Pitt has selected soft fits and soft colors for a refined wardrobe, characterized by extremely soft fabrics. ‘BP Signature’ is made up of seven garments: a two-button suit, a featherweight long-sleeved cashmere polo shirt, a double cashmere sports jacket, an unlined ultra-light coat and a velvet evening jacket paired with trousers in wool and a cotton evening shirt. All the garments are characterized on the inside by an exclusive label designed by Brad Pitt and which contains his signature. “Working with Brad Pitt on the creation of the ‘BP Signature’ garments was an opportunity to create something simple and comfortable, without sacrificing style and refinement, and versatile as it leaves every man the freedom to wear these garments as he prefers” , said Norbert Stumpfl, design director of the maison.
Brad Pitt is also the ambassador of Maison Brioni in the Spring / Summer 2021 campaign, portrayed in the rooms of the legendary Chateau Marmont hotel in Hollywood. The softly colored images and video capture the natural energy and charismatic presence of the actor. It is a relaxed atmosphere in which Brad Pitt embodies the Brioni man, radiating a modern and timeless magnetism and charm, rooted in the ability to feel comfortable in one’s own skin. The campaign offers an unprecedented interpretation of the Brioni man, portrayed in a more intimate setting, away from the spotlight. The images depict two icons of the Brioni wardrobe: the “Vagabond” shirt jacket in double splittable cashmere and the washed silk blouson. These deliberately essential pieces are the emblem of the Maison’s refined style.