Brad Pitt star in Brioni’s 75th anniversary campaign

Brad Pitt star in Brioni’s 75th anniversary campaign

Kering-owned menswear brand Brioni has revealed its campaign for Spring/Summer 2020. Entitled “Tailoring Legends,” the campaign features brand ambassador Brad Pitt and celebrates the label’s 75th anniversary. American actor Brad Pitt stars in Brioni’s campaign shot in Los Angeles by Mikael Jansson. The black and white campaign images show Pitt in a range of ready-to-wear and eveningwear from the Italian brand’s Spring/Summer 2020 collection. The portrait series aims to channel the American actor’s “laidback and effortless appeal” through an intimate atmosphere.” Brioni’s 75th anniversary celebrations have also included a lavish event hosted during the opening of Pitti Uomo earlier this month. The Italian brand unveiled its collection for Fall/Winter 2020 at Florence’s Palazzo Gerini, dressing a classical music ensemble in its latest apparel offering as they played pieces by the likes of Tchaikovsky, Debussy, Handel and Henry Purcell in the 16th-century palace’s different rooms. Founded in Rome in 1945, Brioni has seen four creative directors and as many CEOs over the last five years.