Brioni presents its ‘Tailoring Legends’ Fall / Winter 2020 advertising campaign with brand ambassador Brad Pitt. The black and white photos, taken in Los Angeles by photographer Mikael Jansson, capture the actor’s relaxed and nonchalant charm. The series of portraits stands out for its intimate atmosphere in contrast with Pitt’s strong personality, who interprets a selection of ready-to-wear and eveningwear items with his iconic style. “I have always admired Brioni’s elegance and timeless style. The brand embodies creativity, quality and excellence ”explains Pitt, ambassador of the luxury men’s fashion house born in Penne. “Icon of cinema and style – explains the company in a note – interpreter of film roles among the most memorable of all time, Pitt embodies and strengthens the bond of Brioni with Hollywood. Brad Pitt is considered one of the most versatile actors, influential and admired of contemporary cinema and was recently starring in Quentin Tarantino’s ‘Once upon a time in … Hollywood’ and James Gray’s ‘Ad Astra’. Pitt chose to wear Brioni to numerous events, including including the 72nd Cannes Film Festival and the 76th Venice International Film Festival, sealing a close link with the brand.


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