Boom for “luxury” sales in Chinese tv

Boom for “luxury” sales in Chinese tv

Online sales for luxury products with almost 1.5 million viewers: it’s the new live-streaming phenomenon of the moment in China with local influencers (Kol, Key Opinion Leader) who broadcast live from the flagship stores The virtual experience set up by Burberry in collaboration with Tmall, all S / S 2020 accessories, was sold out in one hour. Even Louis Vuitton, reports Business of Fashion, had experienced a similar ‘luxury teleshopping’, aired on the Xiaohongshu platform. Dior instead aimed at an audience selected through its WeChat account. In 2019 sales through live-streaming in China reached $ 61 billion.

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