Beyoncé’s Ivy Park returns to the track with Adidas: it will be gender neutral. The brand, which is exclusively owned by the singer ans was born in 2016 from the collaboration between her and Sir Philip Green, is preparing for the re-launch scheduled for Saturday 18 January, in a neutral key. The first collection will be made with Adidas and will include shoes, clothes (tracksuits, cargo pants, sweatshirts) and unisex accessories. A choice dictated by the interest in the collection also by the male universe. The partnership with Beyoncé is part of Adidas’s aim of attracting more female consumers, as, for this category, the brand has lagged behind its competitors Nike and Puma.