Best Showroom, a new association that includes the best showrooms in Italy (currently 50, selected by a special committee), is born. The goal is to enhance the potential of Italian showrooms to make them protagonists of the fashion supply chain again, to support associates in the use of online channels and a common b2b digital platform, within which to promote and sell their products online. The portal, which will be launched in July, will be a sort of digital fashion house with shared services and information. Among the Best Showroom projects, there is the unification of the Milan sales campaigns, which will take place starting from 6 July.


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