Beauty, the top influencers are Kylie Jenner and Rihanna

Beauty, the top influencers are Kylie Jenner and Rihanna

Kylie Jenner and Rihanna are the top celebrity influencers in the beauty sector according to Dmr Group, which has analyzed around 130 relevant brands and over 25 thousand social accounts selected on Facebook, Instagram, Twitter, YouTube and Weibo from January to May 2020. The ranking sees first place the entrepreneur Kylie Jenner, followed by the singer Rihanna and the make-up artist Karen Sarahi Gonzalez. If we consider the average engagement of a post made in the monitored period, in first place we find the South Korean singer Jisoo, only seventh in the general classification. If we consider the average reach of a post, Rihanna rises at the top, followed by Jenner and Jisoo. Results that highlight a precise strategy by Kylie Jenner who frequently posts content dedicated to her make-up and skincare brands. For the top 3 sponsored posts we find the singer Becky G and the digital entrepreneur Chiara Ferragni.

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