Olivier Rousteing, creative director of Balmain, bets on #BalmainEnsemble and publishes on the social networks of the French brand stories, inspirations and creations of the owner family. ‘The Archives’ section, for example, includes videos, works of art and images from the brand’s 75 years of archives, as well as from Rousteing’s personal photo albums. ‘The Global Atelier’ section instead presents the design of a collection allowing followers to give advice on future shows after listening to or seeing songs, themes, texts, silhouettes and colors.
