Six supermodels from the 80s and 90s and the repeated logo were the protagonists of the presentation of the new Balmain spring-summer 2021 collection, conceived by the creative director and soul of the brand since 2011 Olivier Rousteing to pay tribute to the founder Pierre Balmain.
Trouser suits with jackets that have high pagoda shoulder straps and tight trousers, and tailored suits for men: all the same in fluorescent colors – pink and green – before migrating to pastels and gray, passing through denim. Jackets, skirts or trousers, tops or shirts form that sparkling idea of fashion that Rousteing has infused in Balmain as a life-giving spirit that is renewed from collection to collection. There are numerous models of bags for women and men (small, large, shopping, medium), the entire wardrobe is also distinguished in fabrics and knitwear coated with Swarovski capable of attracting attention. The Pb-Labyrinth motif, conceived by the founder 50 years ago and recently reintroduced, is the protagonist of the 43 looks for men that blend naturally with both silhouettes and more formal and sophisticated garments as well as athleisure pieces and accessories. Pb-Labyrinth characterizes a large part of the men’s collection, mixing with tracksuits and formal blazers. In fact, it is found on tracksuits but also on made to measure ones, on clutches and weekend bags, in contrast with traditional intertwined motifs, with houndstooth and Prince of Wales.
Balmain has recently appointed manager Matthieu Petri as its new chief commercial officer, after Fabio Aiola, who will have to optimize the distribution networks of the wholesale and retail brand worldwide. Matthieu Petri was former retail director for jeweler Chaumet. He will report to Balmain CEO Jean-Jacques Guével and will have to define and implement a commercial policy aimed at “optimizing the results of the various distribution networks while respecting the brand image for all Balmain lines, wholesale and retail in Worldwide.