Balmain’s creative director Olivier Rousteing is organizing a “Coachella-style festival” for the men’s and women’s fashion show scheduled for the Parisian fashion week on September 29th. The show will be the highlight of two days of music, drinks, food and fashion for a limited edition collection. The festival will be free and open to the public on the first day, and reserved for the first 1,200 people who commit with a minimum donation of 15 euros to (Red) and the Global Fund for the second day. Also in June 2019 Balmain unveiled the S/S 2020 men’s collection at the Jardin des Plantes, in conjunction with the Paris fashion week and the Fête de la Musique.