The griffe led by CEO Massimo Piombini and creative designer Olivier Rousteing has inaugurated a boutique at Wynn Plaza


Balmain arrives in Las Vegas. The Parisian fashion house led by creative director Olivier Rousteing inaugurated its first boutique in the Nevada town, inside the Wynn Plaza shopping center.

Covering an area of ​​170 square meters, of which 140 are for sale, the shop has been curated in the interior by the designer in collaboration with architects Anna Philippou, Marie-Charlotte Prosperi-Fouchard and Victoire Guerlay of the Studio AMV in Paris. available to customers the women’s and accessories collections of the brand. The new design concept was introduced for the first time in the Milanese flagship inaugurated last April.

“Like every European, Olivier and I, together with the entire Balmain team, are fascinated by the uniquely vibrant environment of Las Vegas, but our decision to open here has been driven more by the unique opportunity presented to us by ‘opening in the Wynn Plaza,’ explained CEO Massimo Piombini. “There is a very strong link between Olivier and America, which is why we are strengthening our sales channels throughout the United States.”