Balenciaga unveils the spring 2022 proposals with a digital catwalk and, as happened after sharing the Gucci Aria collection, the success on social media was remarkable thanks to the aesthetics of the two brands, both of the French giant Kering. The collection includes a mix of aesthetic codes of the two brands and focuses on authenticity, counterfeiting, the appropriation of identity within the fashion system. The result is a series of accessories (bags, scarves, hats) that replace the Gucci logo with the Balenciaga logo while maintaining the typical color palette and shapes of the Italian brand’s accessories. To underline the concept there is a limited edition bag on sale from November that bears the words ‘This is not a Gucci bag’ imprinted as if it were a graffiti.
