Kering Eyewear and Balenciaga announced the start of a partnership for the development, production and distribution of Balenciaga eyewear
Previously, the eyewear lines of the label led by Cédric Charbit and Demna Gvasalia were entrusted to Marcolin.
The first Balenciaga Eyewear collection will begin with the spring 2019 and will be available from selected dealers next January.
“In light of the strong creativity of the brand – commented Roberto Vedovotto, president and CEO of Kering Eyewear – I am sure that Balenciaga will contribute to considerably increase the value of the exceptional portfolio of Kering Eyewear brands”.
Among the news concerning Balenciaga also the growth in American retail, where it has reached 12 points of sale.
The maison opened in the Design district of Miami, a store of almost 150 square meters, designed by the company team under the creative direction of Demna Gvasalia.