Balenciaga, a brand of the Kering group, will unveil the autumn 2021 collection on December 6 through the videogame set in 2031 ‘Afterworld: The Age of Tomorrow’. Demna Gvasalia, creative director of the maison, unveiled the S / S 2021 collection last October through a music video to the tune of the hit ‘I wear my sunglasses at night’ revisited by her husband Loïk Gomez. In September, Gvasalia announced its intention to set up a fashion show in July and limit the appointment with the Couture to only once a year, also including men’s proposals. During the canonical Paris fashion week Balenciaga presented its pre-collections. While the main proposals are unveiled later, in June and December. A change of strategy that recalls those recently implemented by the flagship brands of Kering Gucci and Saint Laurent. Gvasalia’s words reflect the departure from the “tired ritual of seasonality” theorized by Alessandro Michele who has just concluded his GucciFest.
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