Partnership between Balenciaga and Epic Games for the first luxury collaboration for Fortnite. The Kering brand designed by Demna Gvsalia is the first luxury brand to ally itself with the online video game giant in the gaming world with 400 million global users and strong ties with the world of music and sport. The maison has designed four virtual suits that players can purchase, along with accessories, weapons and a virtual destination complete with a Balenciaga store. For the occasion, Balenciaga created a limited edition capsule of physical items, available in the stores and on the online store of the French brand, such as hooded sweatshirts, shirts, jackets and caps featuring the Fortnite and Balenciaga logos.
