After Nikeland and Otb, Balenciaga also focuses on the potential of the metaverse and of products designed for virtual use and launches a business unit focused on the opportunities offered by the metaverse. The brand designed by Demna Gvasalia has already presented the A / W 2021 collection with a video game and has collaborated with the Fortnite gaming platform. The metaverse thus promises to be the new golden frontier of investments. For the fashion and luxury sector, revenues from virtual fashion can reach around 44 billion euros. This is said by Morgan Stanley, the American credit and consultancy institute that has estimated a growing acceleration of digital demand for high-end fashion brands.