New acquisitions for Authentic Brands Group. The New York group founded in 2010 by James Salter has signed a 185 million euro deal with Pvh to win its brands such as Izod, Van Heusen, Arrow and Geoffrey Beene. “This transaction reflects our commitment to drive our next chapter of sustainable and profitable growth, centered on the Calvin Klein and Tommy Hilfiger brands, by investing in the strength of our products with greater price control, growing profit margins and betting on ‘e-commerce ”, explained Stefan Larsson, CEO of PVH. About one year ago the company acquired Brooks brothers, on the verge of bankruptcy, through the joint venture Sparc Group born from the alliance with the US giant Simon Property, with which it then also bought the Eddie Bauer label. Before that, it was Barneys New York that ended up in its orbit, with the promise of a global relaunch. Authentic brands group (since 2019 controlled by Blackrock) would now be vying to take over Reebok.