Giorgio Armani comes back in via Sant’Andrea, Milan. There, in the “Quadrilatero della Moda”, where luxury and international style are concentrated, he opened his first boutique in 1983. In this venue, which hosted the Armani / Casa line from 2010 to 2017, he returns after a period in Montenapoleone, with a new concept. In the elegant perspective of via Sant’Andrea, according to Armani, where beautiful historic buildings and modern shop windows follow one another, the past is mixed with the present, and the stylist returns with a different experience and an awareness that are not nostalgic feelings. Armani offers to consumers a full experience of his world, from accessories to prêt-à-porter, to haute couture, with personalized services and exclusive treatment in four floors with a total area of 1,200 square meters, double of the original shop. The boutique hosts the collection of women’s clothing and accessories on the ground floor and the Armani beauty corner with a make-up station. The first floor is dedicated to the men’s collection. The second floor is designed for evening dresses, Made to Order and Made to Measure services. A table and two armchairs are positioned in front of the six display cases that enclose Giorgio Armani’s high jewelery creations. The four French windows overlooking the skylight of the underlying glass volume and the ‘gift’ area with the display of precious Armani / Casa objects enliven the space.