Anya Hindmarch’s “Chubby Hearts” campaign across London

Several inflatable heart-shaped balloons have appeared across London as part of a creative project by British luxury bags specialist Anya Hindmarch.
Started on last Valentine’s Day and continued throughout London Fashion Week, the ‘Chubby Hearts Over London’ project has been described as a love letter to London – the city where Anya Hindmarch launched her business in 1987.

The red, ‘chubby’ balloons are inspired by the brand’s new Spring/Summer 2018 collection

Despite the brand deciding to leave London Fashion Week at the end of last year, the activation reminded fashion shoppers and insiders that it is still very much a part of the London scene, with the balloons disappeared each evening and appeared again in a different location the next day.
Some of the locations hosting the balloons will include the Battersea Power Station, Westfield London and Stratford City, Trafalgar Square, Piccadilly Circus and Covent Garden.

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