“I think that shoes, especially the one with high heels, have always been feminist”

The world at his feet

Now very famous, the Jordanian-Romanian shoe designer Amina Muaddi, season after season, has conquered the summit of the Olympus of fashion with her brand, representing with her creations, one of the must-haves to necessarily have in the wardrobe. Her coveted shoes have been worn by queens and stars from Hollywood and beyond (A $ AP Rocky and Rihanna, Kendall Jenner, Kim Kardashian, Ilary Blasi) and are making their way around the world. Her creations are now at the center of the world of high fashion and the world of luxury. With her namesake brand, she has been able to research and find an interesting balance between craftsmanship and impeccable quality, luxury and glamor, creating versatile, comfortable models that already prove capable of challenging the changing trends. It has only been four years since the launch of her brand but that hasn’t stopped Amina Muaddi from being named Entrepreneur of the Year by GQ Middle East in 2021. But her career and success, however fast, was by no means a road. easy to walk. “As a child I had no access to anything to do with fashion … my childhood was spent between Jordan and post-communist Romania … I didn’t come from a rich family and there were no fashion magazines there, so my only style icons were my mother and grandmother, who had good taste and wanted to dress well … at the age of six I started spending summers in Italy with an aunt, and that’s how it opened up to me a world … I began to feel a strong interest in fashion and boutiques where you could find the creations of the best designers. It was at that time that, all of a sudden, I came into contact with a completely new aesthetic vision “. Thus you attended high school in Italy and for a period the European Institute of Design; later she became a fashion assistant at L ’Uomo Vogue and then at GQ USA, in New York. “I always told myself that in the end I would start my own brand, but I had this sort of preconceived idea according to which, having not yet started drawing and lacking a technical background, I would never be able to be a fashion designer, which, in reality, it wasn’t true. So I ended up returning to Italy … and I learned the art of shoemaking by working alongside masters and artisans … It was difficult and demanding, but I liked it, “she recalls. “I have made many mistakes, but I have learned as many lessons”. Muaddi, as a Jordanian-Romanian woman, had to face many difficulties, and that is why the theme of inclusiveness is a fundamental ideology for the designer: “It shouldn’t even be a concept, but a simple factual reality”, He says. “Being truly inclusive also means not thinking of yourself as such. It’s not just about hiring a certain type of person, it’s not a trend. I have the impression that brands have made a strategy of it, and this worries me. It should be natural behavior, a way of being. I just hope that the positive signs we are seeing are the beginning of something more authentic, more real “. Hers is an expanding fashion line that now also includes micro bags and jewelry, a veritable universe of Amina Muaddi, but the 34-year-old designer still has many dreams to make. Amina Muaddi says “Of course not! We have to dream as long as we live and breathe. “And like her, her brand makes women dream with the shoes and jewels she designs. With the next collection we are sure we will dream even more than usual. Discover Amina Muaddi on Michele Franzese Moda.