In the United States, recent Google data show the surge in searches for high-heeled shoes, a category so far clearly neglected by search engine users due to lockdown and smart working. Research relating to the ‘high-heeled shoes’ categories returned to the levels of February 2020, shortly before the spread of Covid-19 overseas. At the same time, the searches for sweatpanst, the classic sports pants often worn at home, have collapsed to an all-time low. All this portends a boom in consumption in the coming months of the year.