2020 could be the year of Amazon for luxury. Amazon would be working to launch a platform dedicated to bigs of the catwalks within the first half of this year. The chosen formula would be that of e-concessions, digital correspondent of the concessions that regulate the presence of the collections of the deparment stores and in high-level multi-brands. The e-commerce number one would have already involved a dozen brands, and would have contacted brands controlled by Lvmh but they would have been rejected. ” The group led by Bernard Arnault, moreover, can count on its own e-tailer, 24S, where collections of subsidiaries are available today. With its new initiative, Amazon would give brands “full control of the appearance of their virtual stores, with freedom of selection of the proposals on sale and the timing”, taking advantage of the logistics of customer service. The warehouse that will serve the new platform is expected to be built in Arizona and there will be a marketing campaign of around € 90 million in the pipeline. If confirmed, Amazon’s new strategy would not be new to the industry. In recent years, in fact, the Asian groups JD.com and Alibaba have launched, respectively, the luxury destinations Toplife and Tmall