Amazon fashion: the collection is ‘designed’ by followers

Amazon fashion: the collection is ‘designed’ by followers

Amazon Fashion launches ‘The Drop by You’ collection. After ‘The Drop’, a limited edition designed in 2019 by the most successful international influencers, the platform has unveiled a new line designed by particular stylists. More than 90 thousand Instagram followers have been infact involved in the choice of colors, fabrics and moodboard styles based on current and upcoming fashion trends. Presenting the initiative, Karthik Anbalagan, Head of New Programs at Amazon Fashion, commented: “We always follow our buyers and listen to their feedback to inspire us, improving our selections every day and offering innovative shopping experiences”.