Amazon Fashion, “no brand” wins

Amazon Fashion, “no brand” wins

The best-selling fashion clothing on Amazon is the ‘no brand’ one. As analyzed by a recent Coresight Research – DataWeave focus reported by Wwd, analyzing the first thirty fashion names that generate about 95% of the category’s purchases on the e-commerce portal, the ‘no brand’ has positioned itself “at the top of the ranking by number of products in September 2019, with a growth of 906% compared to last year. Excluding ‘no-brand’ products, the most quoted brands are InterestPrint, Hanes and Gildan. Men’s clothing has outpaced women’s clothing, a significant change compared to a year ago, when the number of women’s clothing products was 1.5 times greater than men’s