Real mini-films alternative to tradition for the videos of the Christmas holidays of luxury fashion houses. Gucci sets its video in an office that turns into a dance floor between nightclubs and bars at the end of the working day, with the protagonists removing the tables at the end of the working day and starting to dance and drink. Dreya Mac reinvents the classic ‘Singing in the rain’ for Burberry with dancer Zhané Samuels coming out of a takeaway while ice cubes are raining and then ending her run on a beach and with a dip in the water. Fendi makes a group of models dance among the suites of a luxury hotel, the well-known branded trunks and the unmistakable yellow bags of the Roman brand. Dior alternates black and white images taken from the brand’s archives and those dedicated to the latest creations designed by Maria Grazia Chiuri, while top models Irina Shayk and Adut Akech are the protagonists of the Versace campaign, which sees them intent on walking the road in a car full of gifts.
