Driving the recovery of the luxury segment in 2021 was China, whose market doubled compared to 2019. The Altagamma Observatory highlights the strong recovery also in the US, already beyond the pre-Covid levels with the luxury market up by 41% between 2020 and 2021. The Middle East is in excellent health, surpassing the performance of 2019 by marking + 34% over 2020, to note + 20% in Europe, + 10% in Japan and + 19% in the rest of Asia, still below pre-pandemic levels. The primacy of digital is confirmed, which after a leap of 50% in 2020 compared to 2019 has never stopped, achieving growth of 27% in 2021.
