The luxury market is preparing to restart: this is the theme of the eighth Consumer Insight of Altagamma, the panel conducted by the committee of Italian luxury brands in collaboration with the Boston Consulting Group. The forecast is that the market could return to pre-Covid levels by 2022. The driving force is the United States, whose consumer attitude has rekindled faster than expected also thanks to huge government support (think of the $ 1,900 billion plan launched by the Biden administration), and China, which has climbed the slope of the pandemic before the West. A significant growth driver will be the contribution of Millennials and Generation Z, which in 2025 will account for 60% of total consumers.