Even the American singer, actor and producer Alicia Keys brings out her own line of make-up or skincare. Rihanna, Kim Kardashian, Lady Gaga, and, more recently, Selena Gomez and Addison Rae have all entered the beauty market by launching their own brands. Alicia Keys has teamed with E.l.f. Beauty for her new project, which is expected to launch some time in 2021, to distinguish herself from her peers in this endeavour by establishing a brand that combines beauty and lifestyle with a focus on inclusivity and well-being.


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