The brand managed to increase its awareness in the kidswear segment

But what gives rise to the desire to reintroduce a kidswear line? To answer this question, in a recent interview, was Alberta Ferretti herself, who said to the trade press: “I am experiencing a really positive moment of growth for my brand. I have always worked with passion for creating a very precise aesthetic I have decided for two years to add more vitality to my fashion with different initiatives and special projects: the now iconic Rainbow Week, the uniforms I designed for Alitalia, the capsule collection that I wanted to dedicate to the logo of the latter. ” And the launch of the Alberta Ferretti Junior line adds to this excitement and I must say that for me it is a further stimulus to creativity.

But what characterizes the Alberta Ferretti Junior line? How present are the stylistic features of the women’s line?

“I wanted my new line, dedicated to the little ones, to complement the one that is the Alberta Ferretti aesthetic. Logically there is a variation based on kidswear needs: practicality and comfort are essential, but always respecting elegance , which to me is a fundamental element of my fashion. Some women’s clothing is made in a mini-me version to allow my clients to dress their daughters like them “.

To do this, the designer turned to Manifatture Daddato for the production and distribution of the line “because we believe – she explained – that their merit is to have contributed, today more than others, to making the fashion of the segment contemporary and innovative child, without sacrificing quality “.

A complete collection in all respects, conceived for multiple occasions, ranging from daywear garments of western inspiration to romantic ceremonial dresses.

In addition to clothes, footwear and accessories are also provided
And also in this case, for multiple occasions: circles and crowns decorated to gather hair left in the wind complete the look together with ankle boots, sandals and ballerinas.

The zero-time capsule collection experiment, primarily Rainbow Week, could also be replicated in kidswear. “Already from the first Junior collection – continues Alberta Ferretti – I wanted to introduce Rainbow Week, declined not only in sweaters, costumes and t-shirts, but also denim shorts, nylon bomber jackets, dresses and lace skirts. I myself “I was a dreamy and concrete child, playful but elegant. My passion for clothes and fashion was born from the afternoons of my childhood spent in my mother’s tailoring. This is where my career as a designer began”.