Alberta Ferretti expands in the Middle East. After the openings in Dubai and Jeddha, the Aeffe home label lands in Doha, Qatar, with a new 180 sqm boutique. on one floor inside the 21 High St. mall

The store bears the signature of the Storagemilano studio and houses, inside, the women’s, junior clothing, footwear and accessories collections and limited edition creations.

The design reinterprets the heritage of the brand through the use of refined materials and delicate details that contribute to creating a typically feminine effect.

From perlino pink marble flooring to cement plasterwork inserts worked in horizontal formwork through seats and display counters in myrtle briar, with pale pink paste glasses and pale gold satin finishes.

Alberta Ferretti is one of the leading brands of the Rimini luxury Aeffe (Moschino, Pollini, Philosophy di Lorenzo Serafini …), which closed 2018 with a turnover of 346.6 million euros.

The sign, designed by the designer of the same name, distributes through 19 single-brand stores and 375 multi-brand retailers worldwide.