The ready-to-wear brand for women has inaugurated a new pop-up store in Saudi Arabia, in Jeddah, inside the Rubaiyat Department Store, a prestigious location owned by the eponymous player of Middle Eastern luxury, Rubaiyat

Inside the sales area, located on the first floor of the commercial structure and which will remain open until November 15th, some accessories from the Aeffe house brand fall-winter collection are on display, among which the iconic MiaMule shoes stand out. , with four models created exclusively for the opening.

“The Middle East represents for me an interesting and unique crossroads. I am always fascinated by the attention that women have for the quality and refinement of their accessories and their passion for Made in Italy, “said the designer of the homonymous brand, Alberta Ferretti, recently awarded the” America 2018 Award ” together with the founder of Yoox, Federico Marchetti.

Alberta Ferretti is going through a phase of great expansion and growing notoriety, after opening the dances of the male MFW last June, when the brand has also presented the new uniforms designed for the airline Alitalia.

Brand of the Aeffe universe, together with Moschino, Pollini, Philosophy by Lorenzo Serafini, Cedric Chalier and Jeremy Scott, Alberta Ferretti is distributed through single-brand stores in Milan, Rome, Capri, Paris, London, Moscow, Los Angeles and Shanghai.

With reference to the fiscal year 2017, Alberta Ferretti has affected the revenues of the Rimini fashion center for € 30.8 million with a share of 10% of the consolidated turnover.