Adidas sold Reebok for 2.1 billion euros to the American Authentic Brands (Abg). In the last two years, the New York group founded by Jamie Salter has acquired Brooks Brothers, Barneys, up to the Heritage Brands of Pvh. Purchased by Adidas in 2006 for about 3.8 billion dollars (3.2 billion euros), Reebok had become an undeperforming business for the sportswear company in times of pandemic. The historic sports brand has long been waiting to find a prestigious position on the sector market.