After Shanghai, Adidas opens also in Munich the first European flagship in the name of sustainability with digital features. The store covers an area of 370 square meters and includes a selection of products from the Terrex outdoor line specializing in running, mountain, winter sports and outdoor activities in general. In addition to the collections on display, the store stands out for its green-friendly and digital approach. The internal design was created starting from recyclable materials with a very low impact on the use of resources. The project recalls what the competitor Nike did with the ‘Live’ format also in Italy at the Arese shopping center. Events, workshops or conferences are planned, both inside and outside the sales space.
