The fashion house Philippe Plein has opened a 25 sqm store in Les Palmiers

Philippe Plein has inaugurated a temporary store in the heart of St Tropez that will delight its many fans.

The boutique, built on a surface of only 25 square meters, is located inside the beach club Les Palmiers and combines in its concept elements typical of the beach, such as walls and white furniture, elements typical of the brand Philippe Plein to begin with with the typical golden logo.

The external walls are decorated with graphics and logos designed specifically for this store and refer to the pop art of Keith Haring.