Fashion network takes stock of the digital fashion weeks in July: from French high fashion to Italian sportswear, here are some moments to remember from the first digital season in history among those reported by the portal.
- the images of a real live show, Jacquemus’s “Field of Dreams” collection, presented in a gigantic wheat field north-east of Paris, which reminded everyone that great fashion shows can be almost spiritual.
- Gucci live streaming, with Alessandro Michele who chose his creative team as the cast, perfect for attitude and innate sense of style in the event lasting a record 12 hours in the historic Palazzo Sacchetti.
- the video made by Matteo Garrone for Le Mythe Dior and shot in ancient ruins around Rome
- the “Phygital” mix created between live scenes and recorded videos of Alessandro Sartori’s show, which reached its climax on the roof of the historic Ermenegildo Zegna headquarters overlooking the Alps.
- Jonathan Anderson, innovative with his brand and with the Loewe one also for the invitations to journalists and VIPs made by sending a fabric-covered package before the shows, full of sketches, outfits, dried flowers and improbable fabrics for J W Anderson; and a whole dossier in a nice box, with clippings, influences, and a 45 rpm mini-disc for Loewe.
- Donatella Versace, who has been able to combine fashion and current events by inviting British rapper AJ Tracey to a live streaming performance in her video clip, with statements on Black Lives Matter and emancipation.
- Two major footwear companies from the Marche region, Santoni and Tod’s, who showed the value of Italian artisans by highlighting the process of making unique and excellent products in a video
- the lyric video by Plan C designer Carolina Castiglioni, shot at the foot of the Alps showing extraordinary patchwork dresses with images of mountain cabins, electric pylons, peaks soaring into the sky and meadows covered with vegetation not touched by any farmer during the lockdown.