Tommy Hilfiger is expanding upon his adaptive clothing collection with a new campaign for Spring 2018, which the brand released
In 2016, Hilfiger’s namesake label collaborated with Runway of Dreams to launch the first-ever adaptive designer clothing line for children with disabilities.
Therefore a year later, the global fashion brand expanded its collection for men and women.
This happened by offering innovative, modified and adjustable details for more inclusive apparel such as magnetic buttons, adjustable hems, and bungee-cord and velcro-brand closures.
The line’s new digital campaign stars a group of disability advocates, including motivational speaker and blogger Mama Cax, dancer Chelsie Hill, Paralympian gold medalist Jeremy Campbell and chef Jeremiah Josey.
In the meanwhile Tommy Hilfiger worked with Runway of Dreams, a nonprofit that aims to make fashion more accessible for people with disabilities, to launch an adaptive clothing line for children with disabilities.
That project was the first of its kind from a major fashion label.
Hilfiger’s adaptive clothing — which features modified details like magnetic buttons, adjustable hems, and bungee-cord and Velcro-brand closures — now includes apparel for men and women as well.
“Inclusivity and the democratization of fashion have always been at the core of my brand’s DNA,” Hilfiger previously said in a statement to CNN. “These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion.”