Moon Boot in the permanent collection of the MoMA in New York

The legendary Moon Boot®️ officially becomes part of the permanent gallery of the Museum of Modern Art in New York.
“This is an extraordinary recognition of the artistic and cultural value of a brand like Moon Boot®️. Since its appearance on the market in 1969, Moon Boot® has entered the everyday life of all of us. An accessory that has surpassed its mere aesthetic function, becoming a symbol of Italian style and design in the world “. With these words, Alberto Zanatta (Technical Chairman of Group S.p.a) celebrates the last important milestone received from the brand internationally.

This recognition is further proof of the inimitable value of Moon Boot®

The Moon Boot®️ team explains from Giavera Del Montello, headquarters of Tecnica Group that gave birth to the legendary lunar boot, “this recognition is further proof of the inimitable value of Moon Boot®, the timeless icon accessory that has always inspired by designers and stylists of every age, it opens the doors of the most important modern museum in the world and becomes itself a work of art “. It will be the model Moon Boot®️ Classic total white to be exhibited in the MoMA Architecture & Design rooms, thus adding an important piece of everything to the story of the history of design of the New York museum.

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