The best of the world’s footwear production on show at the 85th edition of MICAM
Authenticity, passion, tradition: the art of shoemaking represents a heritage that needs to be preserved and protected, a culture of which Italy is one of the leading exponents. Excellence, elegant design and quality materials are also the key features of the products on offer at MICAM Milano.
The 85th international fair dedicated to the world of footwear is taking centre stage once again from 11 to 14 February at the Fiera Milano (Rho): it promises to be a lively and dynamic show, representing the highest expression of creativity and quality of a major industry sector which in Italy alone employs over 77 thousand people directly employed by almost 5 thousand companies.
A trendy international showcase with a distinctly unique format which, with its 1,364 exhibitors – of which 603 foreign and 761 Italian – celebrates excellence in craftsmanship through a winning combination of tradition and innovation that ensures it keeps abreast of the times. This year, enhancing the customary wide range of high- quality exhibits are new entries of the calibre of Docksteps, Donna Karan, Fragiacomo, Frau, Lelli Kelly, Paciotti and Zecchino D’Oro.
Lots of different areas to let all the visitors enjoy the MICAM
Amongst the novelties at this 85th edition is the Fun Square, located in Pavilion 4. A space where visitors can immerse themselves in virtual reality (VR) environments by using the Oculus Rift, surrounded by LED walls and hair styling workstations set up in conjunction with Adorn and Tenax.
Also making its debut in pavilion 4 is the Emerging Designer area, dedicated to designers whose collections are emerging on the contemporary footwear scene because they are able to attract the attention of “creative consumers” – those whose trained, expert eyes are capable of recognising which products are going to be trend-setters and influencing purchase decisions.
Lastly, creativity is given full rein in the iKids Square with Monsieur Plant, the nickname of Christophe Guinet. The Parisian artist, famous for his “natural” sculptures, will create a series of art works inspired by various children’s shoes.
In the “Luxury” area of Pavilion 1, the Man Square will contain the by now well-known “Sciuscià” (shoe-shine stands) where, surrounded by shelves of polish and brushes, all those who wish to can have their shoes polished.
In the Style Square a space will also be dedicated to food and originality with Yujia Hu, a 29-year-old chef-artist, better known as “the onigiri art” for having created the “shoeshi”, shoe-shaped sushi: during MICAM, in fact, it will be possible to watch him at work and, naturally, to taste the various dishes he makes, inspired by the shoes on display.
Discover the exclusive selection of items in our e-shop by clicking HERE!