Amen presents its SS2021 collection on Thursday 17 September with a digital video show that will be screened in the iconic spaces of Spring Studios, the central hub of all New York Fashion Week activities and will also be broadcast on the official digital channels @nyfw @fashionweek . The video-show – directed by Duccio Forzano – is a tribute to the Neapolitan Hip Hop subculture and to the 41st parallel, a line that unites Naples and New York in a continuous socio-cultural exchange, Special guest of the video is Luché, a well-known Neapolitan rapper who uses instrumental nuances and sophisticated electronic grafts for his hip hop songs. “Amen loves Naples and Naples loves Amen – explains Jacopo Tonelli, the entrepreneur who launched the brand in 2003 – we are happy to be here in Naples on 41 parallel, ideally close to the American metropolis, with the protagonists of the show as ad every respectable first”. Partner of the event will be Michele Franzese, Amen’s exclusive agent for the city of Naples. For the occasion, the windows of the store in via Morelli-Piazza dei Martiri in Naples will host special items from the collection created for the occasion. Amen was the protagonist last October of a very successful event held at Michele Franzese’s store. The brand supports a modern approach to luxury and is characterized by a great know-how on details, embroidery, and silhouettes, loved by celebrities from all over the world, Amen dresses a contemporary woman and stands out for strength and determination. From the very beginning, the brand has aimed at customers who want to follow trends, but are able to interpret their style with confidence and originality.