Kate Spade New York launches smartwatches
Kate Spade New York has launched its first ever touchscreen smartwatch. The new watch builds upon the brand’s existing wearables category, which includes hybrid smartwatches designed for women. The touchscreen smartwatch is available in three ladies-specific styles including a rose gold case and bracelet, a rose gold case with a leather strap and a yellow gold case with a leather strap. The smartwatches are compatible with iOS and Android using Google Assistant.
The watch’s key feature is called ‘choose your look’
Mary Beech, executive vice president and chief marketing officer, Kate Spade New York said the smartwatch is designed to meet the Kate Spade consumers‘ need to always be connected. Beech pointed out the watch’s key feature, which is called ‘choose your look‘, a fully customizable experience to match the wearer’s outfit.
The ‘choose your look’ feature asks the wearer a few questions about time of day, color of her outfit, tone of her jewelry and color of her purse. The watch then generates a custom face that is designed to tie back into the wearer’s complete look.
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