The attention dedicated to e-commerce and social channels is growing, so luxury brands make new and interesting video and audio content available to their customers. As Maison Margiela, Hermès and Gucci have already done, Dior stands out with the launch of podcast products ‘Dior Talks – Feminist Art’, conversations on the role of women. Other brands such as Armani, Dsquared2, Msgm, Fendi and Prada realize their own playlists, with interesting apps and music selections available on web and social channels.

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