Saint Laurent Winks at the young fashionistas. The brand of Kering group has in fact chosen to entrust the image of the male campaign A/I 2019-20 to Finn Wolfhard.
The actor, just 16 years old, achieved success thanks to one of the flagship series of the Netflix platform, ‘ Stranger Things ‘. In the pictures taken by photographer David Sims The young interpreter pays tribute to Bob Dylan.
Wolfhard will complement the other side of the brand, 54 year old colleague Keanu Reeves.
The decision seems to squeak with what was stated a few weeks ago by the giant Transalpine luxury: Starting next year, from the parades for autumn/winter 2020-21, the models that will parade for the brands of Kering will all be of age.
“We will only work with models over the age of 18 to represent adults in fashion shows and photo shoots,” explained Kering in a note. “We feel responsible for putting in place the best possible practices for the luxury sector and we hope to create a movement that encourages others to follow us,” said François-Henri Pinault, president and CEO of the company.