Utilitywear, sport and denim with special washings. But not only
Diesel Red Tag collaborates with GR-Uniforma, a new label based on a multimedia project by Gosha Rubchinskiy, to create a collection of garments and accessories with a new language.
A creative union, which generated new ways of expression, inspired by the Russian avant-garde, the denim trends of the 1990s, workwear and utility wear.
The collection, unveiled with a special event in Berlin, is composed of 50 pieces that play with denim, degradè or with patchwork treatments, full-white-black-red colors and utility-sportswear aspects with a nostalgic air.
The heavy belts combine leather and weave, the stockings are embroidered with a special Red Tag logo Uniform Gr, jeans and canvas sneakers are finished with pronounced rubber soles.
“Denim is an important element of today’s young people’s wardrobe,” says Rubchinskiy. “I remember when I was a teenager, in the late 1990s, and it was the same thing. It was the time of the first Diesel advertising campaigns, strong and decisive, and of the first store of the brand in Moscow. For me it was a dream to own a pair of Diesel jeans. Now the dreams have turned into reality! ”
To launch the new co-lab, Gosha Rubchinskiy staged a performance event in the new Diesel pop up store in Berlin, which became the focal point of a series of events that took place over the weekend.
And if Reference Berlin, a 24-hour festival dedicated to “creativity in the infinite present”, made up of a program of the best talents in the fashion, art, design and technology sectors, marked the beginning of the festivities, Diesel supported during the night , the closing party.
Diesel Red Tag x GR Uniforma will be on sale until May 25th in selected pop up stores
The RED TAG x GR-UNIFORMA collection will be sold exclusively in selected Diesel stores worldwide and on diesel.com, in Dover Street Market stores, in Comme des Garçons stores, and through carefully selected retailers, developed by Tomorrow, DIESEL partner for the RED TAG project.